Stories I helped shape.

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Dad & Me — Brand + Content System

Supported a growing brand across ads, photography, product design, website design, and social content — keeping everything cohesive, modern, and premium.

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Problem

The brand wanted to expand into Asian markets, where trust and product credibility are critical in the children’s nutrition category. Their content needed to better communicate safety, quality, and the reliability associated with New Zealand dairy.

Strategy

Refine the visual identity and establish a repeatable content system that consistently communicated quality, safety, and New Zealand provenance — key signals of trust for parents.

Execution

Produced product visuals, advertising assets, website updates, and social media content built around a clean, consistent aesthetic. Created reusable assets and templates so the brand could scale content across platforms while maintaining a polished, premium feel.

Outcome

The brand presented a clearer and more trustworthy identity across web, advertising, and social channels, helping reinforce the perception of high-quality New Zealand nutrition for families in Asian markets.

Oneview Studios — Building my agency

I started my own studio and began landing clients through real work — projects like Dad & Me, plus shoots for gyms, athletes, and homeware stores. The focus was always the same: clean visuals, strong pacing, and content that feels premium without feeling overdone.

Problem

Many small businesses produce content inconsistently or without a clear brand direction, which makes it difficult for them to stand out or communicate their value effectively online.

Strategy

Build an independent creative studio focused on helping brands communicate more clearly through strong visual identity and storytelling. The goal was to combine branding, strategy, and cinematic-style content to create marketing assets that feel intentional and consistent.

Execution

Founded Oneview Studios, handling everything from brand development and creative direction to filming, editing, and delivery of final assets. Developed skills across branding, content production, and client communication while working with a range of businesses to understand their needs and translate them into visual content. Produced creative work for several brands, including Dad & Me, focusing on content that felt authentic and aligned with each brand’s identity.

Outcome

Established the foundations of a creative agency and began building a portfolio of real client work. The early projects helped refine the studio’s approach to storytelling-driven content and provided practical experience in delivering creative work for businesses.

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Matariki Kickboxing & ZMA Combat Fitness

Fight content built around energy, atmosphere, and sharp pacing — designed to feel raw, cinematic, and memorable.

Leaft Foods — Brand Ambassador

Field marketing and sales work — demos, conversations, and feedback loops that turn real customer objections into sharper positioning.

Problem

As a startup introducing the world’s first Rubisco-based protein product, Leaft Foods needed to build awareness and gather real consumer feedback on a completely new type of protein. Early in the product’s lifecycle, the challenge was helping people understand the ingredient while also collecting insights that could inform product development.

Strategy

Use direct, in-person engagement to introduce the product to consumers, gather honest market feedback, and test early product-market fit. The focus was on translating real conversations with customers into useful insights for the product team.

Execution

Worked as a brand ambassador, taking product samples directly to potential customers and approaching people in public spaces to introduce the concept of Rubisco protein. Sold early versions of the product while simultaneously collecting feedback on taste, messaging, and consumer perception. Structured the insights from these conversations and reported them back to the team to help guide product adjustments.

Outcome

The approach generated early sales while providing valuable on-the-ground market insights. Direct consumer feedback helped the team better understand how people perceived the product and identify opportunities to refine both the product and how it was communicated.

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Guthrie Bowron

Clean, elevated brand visuals designed to feel polished, premium, and easy to trust across every touchpoint.