New Zealand

Strategy
with a story.

I help brands grow by combining sharp strategy with compelling storytelling.

Target: Graduate marketing roles

Strengths: Strategy • Content • Brand

Style: Modern • Clean • Premium

Caspar Wackrow

Marketing • Strategy • Storytelling

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Selected Work

Three projects that show range: brand, execution, sales, and on-the-ground marketing.

Dad & Me — Brand + Content System

Multi-channel

Supported a growing brand across ads, photography, product design, website design, and social content — keeping it cohesive and modern.

Focus: visual identity, conversion-friendly website, consistent content.
Execution: ads + product visuals + web pages + social assets.
Outcome: cleaner brand feel + stronger consistency (metrics can be added later).

Tools: Photo/Video

Skills: Ads

Skills: Web

Skills: Creative Direction

Leaft Foods — Brand Ambassador

Field + Sales

Worked as a brand ambassador across varied roles — supporting sales, customer conversations, and strategy feedback from real interactions.

Focus: messaging that lands, real objections, real answers.
Execution: demos, selling, feedback loops, on-site presence.
Outcome: stronger customer insight + better positioning cues.

Skills: Sales

Skills: Communication

Skills: Market Insight

Skills: Brand

Oneview Media — Commercial Shoots

Content

Shot and produced content for gyms and homeware stores — building clean visuals that feel premium and match the brand’s vibe.

Focus: cinematic but usable content for social + web.
Execution: planning, shooting, editing, delivery formats.
Outcome: better brand perception + consistent assets.

Skills: Production

Skills: Editing

Skills: Storytelling

Skills: Creative Direction

What I’m known for

How I work

I’m strongest when I can connect brand, message, and execution — turning strategy into assets people actually want to watch and click.

Clarity: simplify what matters and what to say.
Taste: clean visuals, modern pacing, premium feel.
Momentum: consistent output, fast iteration, no fluff.

Mode: Strategy → Story → Execution

Strength: Brand consistency

About

Short, human, and confident. Swap this text once you want it more personal.

Quick summary

I’m a New Zealand-based marketer focused on building brands that feel clear, modern, and worth paying attention to. I like work where strategy actually shows up in the execution — the story, the visuals, the copy, and the experience.

I’ve worked across brand and content systems, field marketing and sales, and commercial shoots — which means I can think high-level and still ship clean deliverables.