Marketing & Strategy Specialist

It's not luck, It's storytelling.

I help brands grow by combining strategy, branding, content, websites, and sales into work that feels clear, cinematic, and worth paying attention to.

View my work → Off the clock →

About

What I do

I’m in my final year studying marketing and strategy at the University of Canterbury. I help businesses think through how they want to show up, and then help build the pieces that make it happen — strategy, branding, ads, social content, websites, and sales. I enjoy working across the whole process, from the early idea to the finished result.

Helping businesses adapt to AI

AI is changing how companies create, market, and operate. I help businesses explore where it can improve content, workflows, and decision-making — then turn that into practical, brand-safe execution.

Content systems

Use AI to speed up ideation, scripting, repurposing, and production.

Smarter insights

Turn customer feedback, trends, and research into clearer marketing decisions.

Workflow integration

Find practical ways to integrate AI into day-to-day business processes without losing quality or brand direction.

Selected Work

Media that carries a brand properly.

A quick look at selected visuals. The full work page is where the stronger story lives.

See my work →

Off the Clock

Outside of the work itself, this is the slightly more personal side — what I pay attention to, what I’m into, and the things that shape how I think and create.

Open page →

Contact

Let’s work together.

Whether it’s content, branding, website work, or helping a business sharpen how it presents itself, feel free to reach out.

casparwack@gmail.com ↗ LinkedIn ↗